Privacy and cookies policy

Privacy policy

This section describes our privacy policy for www.planforbritain.gov.uk.

We collect certain information or data about you when you use www.planforbritain.gov.uk. This includes your IP address, details of which version of web browser you used and information on how you use the site – using cookies and page tagging techniques to help us improve the website.

This helps us to improve the site by monitoring how you use it. We can’t personally identify you using your data.

Analytics

This website uses web analytic software services to track clicks, scrolling and mouse movement to improve user experience and content design. All data is anonymised and not disclosed to third parties.

If you prefer your visit not to be tracked, you can opt out using the following links:

Google Analytics: tools.google.com/dlpage/gaoptout

Mouseflow: www.mouseflow.com/opt-out/

Keeping your data secure

Transmitting information over the internet is generally not completely secure, and we can’t guarantee the security of your data. Any data you transmit is at your own risk.

We won’t share your information with any other organisations for marketing, market research or commercial purposes, and we don’t pass on your details to other websites.

Disclosing your information

We may pass on your information if we have a legal obligation to do so, or if we have to enforce or apply our terms of use and other agreements. This includes exchanging information with other government departments for legal reasons.

Links to other websites

www.planforbritain.gov.uk contains links to other websites. This privacy policy only applies to this website. If you go to another website from this one, read the privacy policy on that website to find out what it does with your information.

Following a link to www.planforbritain.gov.uk from another website

If you come to www.planforbritain.gov.uk from another website, we may receive personal information about you from the other website. You should read the privacy policy of the website you came from to find out more about this.

Cookies policy

This section describes our cookies policy for www.planforbritain.gov.uk.

www.planforbritain.gov.uk puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.

Cookies are used to:

  • measure how you use the website so it can be updated and improved based on your needs
  • remember the notifications you’ve seen so that we don’t show them to you again

www.planforbritain.gov.uk cookies aren’t used to identify you personally. You’ll normally see a message on the site before we store a cookie on your computer. Find out more about how to manage cookies.

Measuring website usage (Google Analytics)

We use Google Analytics software to collect information about how you use www.planforbritain.gov.uk.

Google Analytics stores information about:

  • how you got to the site
  • what you click on while you’re visiting the site
  • how long you spend on the site
  • how long you spend on each link page you click through to
  • What you click on once at the page you’ve clicked through to

We don’t collect or store your personal information (e.g. your name or address) so this information can’t be used to identify who you are. We don’t allow Google to use or share our analytics data. Google Analytics sets the following cookies:

Universal Analytics

Name Purpose Expires
_ga This helps us count how many people visit www.planforbritain.gov.uk by tracking if you’ve visited before 2 years
_gat Used to manage the rate at which page view requests are made 10 minutes
_gat_GOVUKTracker Used to manage the rate at which page view requests are made between www.gov.uk and this website 10 minutes

Google Analytics

Name Purpose Expires
_utma Like _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to www.planforbritain.gov.uk or to a certain page 2 years
_utmb This works with _utmc to calculate the average length of time you spend on www.planforbritain.gov.uk 30 minutes
_utmc This works with _utmb to calculate when you close your browser when you close your browser
_utmz This tells us how you reached this website (e.g. from another website or a search engine) 6 months

Our introductory message

You may see a pop-up welcome message when you first visit www.planforbritain.gov.uk. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again.

Name Purpose Expires
cookies_accepted Saves a message to let us know that you’ve seen our cookie message 1 month

YouTube videos

We use YouTube to provide videos on some pages of the site. YouTube sets cookies when you visit one of these pages.

Name Purpose Expires
_use_hitbox This is a randomly generated number that identifies your browser When you close your browser
VISITOR_INFO1_LIVE Lets Youtube count the views of embedded Youtube videos 9 months
PREF Lets Youtube count the views of embedded Youtube videos 9 months
YSC Lets Youtube count the views of embedded Youtube videos When you close your browser

Load Balancer

Name Purpose Expires
X-Mapping-fjhppofk Used for load balancing i.e. it ties the visitor to the specific server (amongst several back up/load balancers) which delivered content. When you close your browser

Mouseflow

Name Purpose Expires
mf_[session] Used for identifying the browser session. When you close your browser
mf_user Used for checking if the user is new or returning. 90 days

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